Parameters of a Case Study Graphic

Tips for a Case Study Graphic

A case study graphic is commonly referred to as a presentation of ones’ project portfolio. Since it is meant for designers, its display is usually graphic to enable potential clients to get an overview of the projects done. It is ideal for presenting images of the same task in one document instead of having everything in one document. When presenting it:

  • Maintain a neutral tone. You don’t want to sound too formal, yet again some level of professionalism is expected.
  • Much as it is a graphical presentation, share some context; for example, you can provide the name of the client and what they do.
  • Highlight the client’s expectations from the completion of the project.
  • If you encountered any challenges when working on the project, be sure to note them down.
  • Show how the success of the project was measured. Use facts and present evidence to win the trust of your audience.

To help you create an exhaustive case study, be sure to note your points down at the earliest lest you forget some vital information. Also, remember that this is a chance to market your brand. Hence, take some considerable effort in understanding what potential clients are looking for and then work towards impressing them with your portfolio.

Considerations When Creating a Case Study Graphic

Now that we’ve defined a case study graphic and covered its scope, it’s time to look at the factors that every designer should consider when creating their pieces. They are explained below:

Choose your best projects

Case studies are meant to highlight designers work, and therefore when presenting it to the world, they should use the projects that stood out the most throughout their career life. If they got to work on a famous advert or create wedding invitation cards of a grand wedding, those are the projects to highlight in a graphic case study.

Refer to other case study projects

In a world of competition, you cannot solely rely on your knowledge. To enable you to prepare an impeccable design, be sure to research existing case study projects. This way, not only will you keep up with the competition, but you will learn a thing or two. Also, you will get an opportunity to think uniquely and creatively compared to your counterparts.

Use your design expertise

Having consolidated all your outstanding projects, your next mission is how to present them graphically. You are a designer, and you bet this is the point to show your prowess in design. Therefore, take time at it, and as you put the pieces together, remember that the world wants to see your mastery. So don’t disappoint it. 


By presenting your design portfolio, you are marketing your skills, and you need to do it skillfully without leaving any important projects. Your brand is likely to receive the most attraction based on how well you present your case study. Therefore, develop a marketing mind and think about brand visibility and awareness creation while working on that graphic case study.

Category: CaseStudy

- September 23, 2020

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